Irene monitors market trends and oversees advertising and marketing activities to ensure the right message is delivered for their service.

She is concerned with creating a lasting impression among users and improving service delivery and market share of Trooyoos.

Irene drives Trooyoos’ strategy, direction and execution of community engagement and demand generation.

She has a working experience with Dalex Financial Services as a Sales Executive and holds a certificate in fashion design with Riohs Originate.